I?ve been thinking quite a bit lately about interesting marketing concepts for my new listings. Open houses, broker caravans and using the best Real Estate photographers are some of the things that I do, but I?m always on the lookout for new and interesting concepts that bring properties out and show potential buyers how interesting and fun these homes can truly be.
In 2009, I hosted an amazing and fun event at a listing of mine. I invited many clients and friends to come by the listing for an art show and a few drinks. Red Carpet HD came to cover the event and we all had an incredible time.
Another interesting marketing concept I saw came from a music video shot on site at a listing. One of my Partners Trust colleagues, Tracy Tutor Maltas, allowed a music video for local LA artist Stevie Scott to be shot on location at her clients? listing (with the clients permission of course!). The result was a beautiful video showcasing the stunning backyard and fire pit.
Our own Partners Trust has taken mobile marketing to a new level. Anyone who?s interested in seeing a PT Property? can view homes on-the-go on their mobile devices. It?s a wonderful tool. Many home buyers drive through potential neighborhoods, and if they see a Partners Trust listing they?re interested in, they can send a quick text and have a video delivered right to the palm of their hand.
What do you think? Have you ever seen a music video and loved the house? Have you ever taken one of Partners Trust?s mobile tours? And for all of my Real Estate friends and colleagues, what are some marketing concepts you?ve used before to showcase your listings? Let me know in a comment below!
Source: http://santamonica.losangelesrealestatevoice.com/2012/02/16/marketing-real-estate/
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