There are a lot of people today in the internet trying to sell one product or another. If you want to succeed in your online campaign credibility must be your watchword. This is the only way you can outperform the mass of people who are vying to be noticed online. The only factor that determines who succeeds or not among the host of marketers is CREDIBILITY.
People, as you may know tend to buy from people they can trust. Let?s say you are marketing a product that Amazon.com also markets. You are unknown to many as long as the internet is concerned while Amazon.com is well-known. Let?s also say your own product is $2 dollars cheaper than that of Amazon. Who do you think I will buy from? Yes, to save $2 dollars from that product is quite tantalizing but considering every other factor, like delivery and others, I would still prefer to buy from Amazon because I believe in their credibility which they spent both years and millions of dollars to establish.
Now you are not Amazon and you probably have millions of dollars to spend in order to establish credibility. Or are you going to wait for donkey number of years to establish credibility? The answer is a big NO. Article Marketing is tremendous technique you can use to establish your credibility in your niche, for free. When writing your articles, the following should be at the back of your mind if you wish to create credibility for yourself:
Your articles must be informative. A lot of people are searching for information on different subjects. So, if you want to prove yourself as an authority in your field, your articles must contain adequate information.
Provide Good Content
Whenever you are writing you should focus on a topic and make sure your readers get valuable education from it. Contents provide substance and value to those who click-through to your website and to search engines. Understand that articles also content for your website.
Do not write a sales letter in place in an article. It is true that the purpose of marketing articles is to generate traffic and eventually make sales, yet, if you use plain words to tell people about how good your products are and why everybody is buying from you, you will end up not achieving your purpose. If you do this your articles will not be read or circulated.
Egbo H Ogbogo is a prolific writer, article marketer and keyword research consultant helping many, both online and offline, to write publishable articles and marketing the articles thereby attracting huge traffic [http://www.articlemarketingng.com] to their sites. This helps their sites to rank high in search engines. Visit her at [http://www.articlemarketingng.com]
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