Info. Technology - Regional - Google eyeing partner programs, sports events to boost YouTube revenues

By Patrick Nixon?/?Business News Americas

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Google (Nasdaq: GOOG) expects upcoming major sporting events in Latin America and the increased number of local YouTube partner programs to drive online video advertising revenue, global sales VP Alan Moss told BNamericas.

On June 11, Google launched a local YouTube partner program in Chile and Peru, adding to existing programs in the Hispanic markets of Argentina, Colombia, Mexico and Spain. Brazil also has the program.

The program allows users to become YouTube members and monetize their videos through sharing ad revenue with Google.

"They have audiences that follow them on YouTube that have subscribers to their channel. We will show ads on it, and for every dollar of ad that we get we will share a portion of that with them," Moss said.

YouTube has 30,000 such members in 27 countries worldwide, which include amateur comedians, musicians and people who teach and hold workshops.

"There are a lot of brand sites on YouTube. Like other Latin American countries we work in, it should be a real hub for consumers to come and a great place for advertisers to find their consumers," the executive added.

YouTube already has a number of agreements in place with Chilean TV channels TVN, Chilevision and CNN Chile. There are already a number of Chilean members regularly uploading videos such as Concepci?n based comedian "Hola soy Germ?n" and "Woki Toki," which uploads videos of typical phrases.

Moss expects the sports-crazed Latin American population to monetize YouTube during the upcoming 2014 World Cup and 2016 Olympics in Brazil.

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