Some 15 companies, including Google, Facebook, Microsoft, Yahoo, PayPal plan to jointly work on a standard for blocking phishing e-mails by verifying that they come from legitimate companies. It seems obvious that trusted, legitimate companies could come together to do this, but it's only started happening in the last 18 months.
DMARC.org - or the Domain-based Message Authentication, Reporting, and Conformance - is a new white-list system will be available for use across the Internet.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/G7pyDcYtd0g/
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